Study Finds 39 Per Cent Of All Cars Built In 2019 Were Painted White

39 per cent of all cars built in 2019 were painted white

JAN 2020 -- German chemicals company BASF recently published the results from its 2019 automotive color distribution survey, and not surprisingly, the company found that white remains the most popular automotive colour globally.

According to BASF’s findings, 39 percent of all cars built around the globe in 2019 were painted white. Not all regions enjoy white cars as much as others, though. Almost every second car was painted white in the Asia Pacific region last year, but in North America and the EMEA (Europe, Middle East and Africa) only every third car was coated in white. The next three most popular colours last year were black, gray and silver, in that order, which together made up 39 percent of all cars that rolled off the assembly line. About 9 percent of all cars last year were painted blue, according to BASF, making it the most popular chromatic colour, while another 7 percent were finished in red. BASF also found that subcompacts and small vehicles are more likely to feature a bright colour – which is evidenced by vehicles like the Chevrolet Spark and Sonic.

2020 Cadillac CT5 in Wave Metallic

BASF’s study also showed that black is rising in popularity among truck buyers. White remains the most popular colour, though, taking 38 percent of the truck colour market share in 2019. This is likely due in part to work trucks and rental trucks purchased for fleets and by companies like U-Haul.  Many new trucks feature high-end exterior colours like deep reds and metallic blacks, though, which are rising in popularity as trucks continue to morph into luxury machines. “These aren’t your father’s pickup trucks,” said BASF’s head of design for North America, Paul Czornij. “They are luxury machines, and they are adopting the colours you see in the luxury market’s design language.”

2019 Chevrolet Bolt EV in Shock

Some of General Motors‘ most recent vehicles feature large colour palettes, such as the 2020 Cadillac CT5 and 2020 Chevrolet Corvette. Both of these vehicles feature twelve different exterior colours with interesting hues like dark green (Evergreen Metallic) and light blue (Wave Metallic) for the CT5 and metallic brown (Zeus Bronze) for the Corvette.

Source: GM Authority



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