Chevrolet Finds New Roads with the First-Ever Silverado ZR2

Yesterday, Chevrolet officially kicked off the launch campaign for the First-Ever Silverado ZR2.

Building upon the success of the Colorado ZR2, the Silverado ZR2 introduces the next chapter of Chevrolet Trucks' legendary capability. With signature features including Multimatic DSSV™ Dampers, front and rear electronic locking differentials, an off-road cut front bumper, 33-inch Goodyear® Wrangler Territory® Mud Terrain tires, the Silverado ZR2 is off-road ready, right from the factory. The Silverado ZR2 also features all the bold style you'd expect: a black chrome grille, exclusive wheel flares, LED light accents and, of course, the iconic Chevrolet bowtie.

But exterior looks are just one part of the Silverado story. The interior on all trims, from LT to High Country, has been thoroughly refreshed to create a modern and premium feel. With purposeful innovations, including an available 13.4" infotainment touch screen, available Google built-in services, and a 12.3-inch reconfigurable Driver Information Centre, this is, quite simply, the most advanced Silverado yet.

You can take a look at our new Silverado ZR2 broadcast spot here .