In 1918, Chevrolet introduced the One-Ton truck, a century later, the 2018 model year marks 100 years of truck sales for the company. Over 85 million trucks have been sold since the first One-Ton and to mark the anniversary, Chevrolet is holding a 100-day Centennial Celebration.
“The Chevy Trucks Centennial is a huge milestone for us, and is equally important to our customers,” said Sandor Piszar, Chevrolet Trucks Advertising and Marketing director. “That’s why we will be celebrating 100 years of Chevy Trucks over the course of the next 100 days. It’s important that we share this celebration with our loyal customers who have helped us achieve this accomplishment.”
First is the introduction of Centennial Editions of the Silverado and Colorado. Silverado models will be based on LTZ Z71 trim in crew cab form, and add: front and rear heritage bowtie emblems, 100 year door badge, spray-in bedliner with heritage bowtie emblem, accessory floor liners with heritage bowtie emblems, centennial blue exterior paint, 22” painted wheels with chrome inserts with all-terrain tires, chrome tow hooks, and chrome bowtie on steering wheel.
Colorado models will also be based on Z71 trim, but be available in crew cab or extended cab versions, and add: front and rear heritage bowtie emblems, 100 year door badge, spray-in bedliner with heritage bowtie emblem, accessory floor liners with heritage bowtie emblems, centennial blue exterior paint, body-color rear bumper and front grille surround, LT Optional 18” wheels with monochromatic cap, chrome tow hooks, belt moulding, mirror caps and door handles.
Second, Chevrolet will roll our its Truck Legends program nationally. The program recognizes customers who own a Chevy Truck with over 100,000 miles or who have owned more than one Chevy Truck. The program gives customers access to a members-only online community, Truck Legends merchandise and experiences through Chevrolet partnerships (including concert tickets, MLB events and sneak peaks of new Chevrolet models).
Third, Chevrolet will be be selling special merchandise with the heritage bowtie emblem. Finally, a Chevy Trucks Centennial Celebration was held on December 16, 2017.